Since 1993, we’ve been refining our process to assure that
our creative products work in tandem with your business and
marketing strategy and yield the desired result.
Over the years, we have learned that the upfront time invested to understand the results you want to achieve saves you time and cost during creative development and implementation.
1. Conversation leads Direction
We are active, critical listeners and we ask tough, strategic questions. Then we listen some more to make sure we understand and can pinpoint and execute all of the goals you’d like to achieve. We have developed and provide the Tandem Input Form, which new clients tell us has been an extremely useful resource helping them clarify their thoughts and direction prior to our initial conversation.
2. Direction leads Implementation
We begin every project by making sure we understand your overall strategic positioning, your business and marketing goals and the context of our assignment. This information gives the team direction and a reference point to keep your project and message on track. This thorough understanding of your needs also eliminates unnecessary steps and fewer false starts. Understanding your needs and goals typically results in fewer revisions, keeping your schedule and budget on track too.
3. Implementation leads Evaluation
At Tandem we combine creativity with technical know-how. The work we do for you is not only strategically on-target and well designed, it works. We have the expertise to make sure the creative product functions as it should, efficiently and elegantly on any media platform.
4. Evaluation leads Success
Our work is not done until we understand how it performs for you. We want to know the results you obtained and the metrics of success. We are gratified that our clients see Tandem as a business resource and not merely a vendor. We stay involved and follow the success of your projects so we can continually help you improve your business. To make sure we stay current and provide our clients with continuing value, we follow the trends in the ever-changing online and social media arenas and provide regular updates to keep clients current and supplement their resources for this kind of information.
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